The popularity of the Air Jordan 1 has continued to grow over the years. The shoe features blue and white tones on the leather upper, reminiscent of the UNC basketball team's colors. The 'UNC' colorway, for Michael Jordan's alma mater, the University of North Carolina, was released in 1985 and was created to honor MJ's pre-NBA career.The Air Jordan 1 'Shadow' was released in 1985 and features shades of gray and black on the leather upper.The 'Royal' colorway was released in 1985 and features a mix of blue and black on the leather upper.The shoe's white, black, and red colors have also become iconic and remain associated with the AJ1. The Air Jordan 1 'Chicago' was released in 1985 to honor Michael Jordan's Chicago Bulls basketball team.The iconic black and red colors quickly made this shoe one of the most popular models in history.

The 'Bred' colorway (for 'black and red') was one of the first Air Jordan 1 colorways to be released in 1985.Nike then paid the $5,000 fine imposed on MJ for each appearance he made on the court with the Air Jordan 1 on his feet and used this story to its advantage to fuel the shoe's storytelling and promotion. The Air Jordan 1 also sparked controversy because it did not comply with the NBA's strict rules requiring white shoes. The model quickly became popular, thanks in part to Michael Jordan's charismatic personality and his remarkable performance on the court. At its launch, the AJ1 was available in three colors: red and white, black and white, and black and red. The Air Jordan 1 was first launched in 1985 with a revolutionary advertising campaign. It was a departure from traditional basketball shoes, which typically featured dominant white or black colors. The Air Jordan 1 featured a premium leather design with a variety of bright and eye-catching colors. The shoe's aesthetic was also groundbreaking. The Air Jordan 1 featured innovative characteristics for its time, such as rubber soles with improved traction patterns for better grip on the court and a padded ankle strap for added comfort and support. He designed a pair that was both functional for basketball and stylish on and off the court. Peter Moore, a shoe designer and creative director at Nike, was in charge of creating the Air Jordan 1. Nike saw the unique potential of Jordan as a future brand ambassador and decided to create a unique basketball shoe for him. Nike was a relatively new company in the sports shoe market, and Jordan had just been drafted third overall by the Chicago Bulls after spending three years in college at the North Carolina Tar Heels. The collaboration between Michael Jordan and Nike began in 1984 when Jordan signed a sponsorship contract with the brand. The beginning of the collaboration between Michael Jordan and Nike The shoe has enjoyed immense success among basketball and fashion fans and has become a cultural icon over the years. The Air Jordan 1, also known as 'AJ1,' is an iconic basketball shoe created by Nike in 1985 for basketball player Michael Jordan. Find a wide selection of Retro Air Jordan 1, High, Mid, and Low on basket4ballers.

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